Marketing Automation
Follow up with every lead, every time — automatically.
OVERVIEW
Most Zimbabwean businesses lose customers not to bad products but to silence — enquiries that never got a second message. We build marketing automation that follows up flawlessly: welcome journeys on WhatsApp and email, segmented campaigns by customer type, and nurture sequences that warm cold leads until they're ready to buy. We set it all up done-for-you on platforms that actually deliver in our market.
The Problem
Your team means to follow up but gets busy, leads go cold after one reply, and there's no way to stay visible to hundreds of prospects at once without hiring an army of marketers.
Our Solution
We map your customer journey, then automate it — instant responses to new enquiries, timed follow-ups, re-engagement nudges and broadcast segments you can target in minutes. Your team approves the strategy; the system does the remembering.
WHO IT'S FOR
Built With Your Situation in Mind
This service delivers the most value for teams and businesses like these.
SMEs drowning in manual follow-up
Teams whose sales process depends on someone remembering to send the next message.
E-commerce and WhatsApp sellers
Merchants wanting abandoned-cart recovery and repeat-purchase flows.
Schools and membership organisations
Institutions needing structured communication across large contact lists.
Agencies and professional firms
Service businesses nurturing long decision cycles with useful content.
WHAT'S INCLUDED
Everything You Get
Customer journey mapping and automation blueprint
Platform selection from tools available in Zimbabwe
Welcome and onboarding email sequences
WhatsApp broadcast and reminder journeys
Abandoned cart and win-back flows
Contact segmentation and tagging structure
Newsletter and campaign template design
Team training and handover documentation
THE PAYOFF
Benefits That Matter
Outcomes our clients care about — measured in time saved, revenue gained and headaches removed.
- No lead ever forgotten or left unanswered again
- Repeat sales on autopilot through re-engagement flows
- Consistent brand presence between purchases
- Segmented messaging that feels personal at scale
- Hours of manual follow-up reclaimed every week
- Measurable journeys — see exactly which messages convert
OUR PROCESS
How We Deliver
Map
We chart how leads move from first contact to repeat customer.
Build
We configure sequences, templates and segmentation.
Activate
We connect your website, CRM and messaging channels.
Optimise
We review open rates and conversions, then refine the flows.
WHY BLACKLEMUR
The Difference Is in How We Work
Anyone can list features. Here is what actually changes when you partner with us.
Done-for-you, not another login you'll ignore
We build the journeys, write the copy and configure the tools — then train your team to run what we've built, not to build it themselves.
Tools chosen for our reality
We only recommend platforms that deliver reliably to Zimbabwean inboxes and phones, priced in USD terms your finance team can plan around.
WhatsApp treated as first-class
Where global agencies bolt WhatsApp on as an afterthought, we design journeys around it — because that's where your customers live.
OUR WORK
Recent Marketing Automation Projects
Explore how we've helped businesses transform their digital presence through expert marketing automation.
Alliance Guest Lodge
Alliance Guest Lodge — Social Media Campaign
Social media campaign designs for hospitality brand Alliance Guest Lodge.
Classic Reinsurance Brokers
Classic Reinsurance — Social Media Campaign
Social media strategy and content for a financial services brand.
Blacklemur Social
Educational Infographic Series
Educational infographic design series.
PACKAGES
Choose the Right Plan
Every project is unique. These packages give you a starting point — we'll confirm scope after a quick brief.
Starter
Your first automated journeys, live this month.
- One platform setup and configuration
- Welcome sequence up to 5 messages
- Basic list segmentation
- Branded email template
- Contact import and tagging
- Team training session
Business
Full journey coverage across channels.
- Journey mapping workshop
- Three automated sequences
- WhatsApp broadcast setup
- Advanced segmentation
- Abandoned cart or win-back flow
- Two branded templates
- Monthly optimisation for one quarter
Enterprise
Automation woven through your whole funnel.
- Unlimited journeys within scope
- CRM integration and lead scoring
- Multi-channel orchestration
- Custom reporting dashboards
- Copywriting for all core sequences
- Staff certification training
- Quarterly strategy reviews
TECHNOLOGIES
Tools We Use
INDUSTRIES
Built for Your Sector
RELATED SERVICES
You Might Also Need
FAQ
Frequently Asked Questions
Which tools do you use?
Will automated messages feel robotic?
How soon does automation pay off?
GET A QUOTE
Tell Us About Your Project
Fill in the details and we'll get back to you within 24 hours with a tailored proposal.
Get a Quote
Tell us about your project and we'll get back to you within 24 hours.
Prefer to Chat Directly?
Skip the form and message us on WhatsApp. We typically respond within minutes during business hours.
Chat on WhatsAppWhat Happens Next?
We review your enquiry and schedule a 15-minute discovery call.
We prepare a tailored proposal with scope, timeline and pricing.
Once approved, we kick off within 48 hours.
LET'S BUILD WHAT COMES NEXT
Ready to Get Started?
Whether you need marketing automation or a complete digital transformation — we're ready to build it.